Branding Persona Mapping

Creating A Persona Worksheet

 This ArtMakers information sheet provides you with a worksheet to develop a profile of your customer/buyer.

Persona mapping i.e. defining your customer/s is relatively simple to do and can help with understanding your target audience/s – the type of people who will buy your work.

You may find that you have more than one target audience, this is no problem. Just create several persona mapping worksheets, as this will allow you to figure out the values, needs/desires, situations, and concerns of each target audience.

You can then use this knowledge to help inform how you aim to engage and obtain sales from your target audience/s. – see Branding Strategy – Overview

Take your time, there is no rush, and you may want to come back to this worksheet later in the year and see if it needs updating.

How to fill this worksheet out

You are trying to describe your ideal customer/s. If you have different types of customer – so work up a persona for all the types you think your work will appeal to. Through looking at the Needs/Desires, Fears/Frustrations, Concerns, and Situation, you will identify what you are producing which your ideal customer will to buy from you. This information can inform your pricing, packaging, products, website layout, branding, and how you engage with your customers.

Profile: Name: (Give each persona/customer a name – it helps you talk about them with other people)

Gender:                  Age:                             Income:

Socio-economic group:

Attitude:  Likes:                                                    Dislikes:

Needs/Desires What outcome/results do they want?Fears/Frustrations What do they want to avoid/what gets in the way?









Concerns What prevents them from buying?Situation Awareness/past experience










A Persona Worksheet

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